The Swedish gambling market is growing, companies without Swedish permit drive growth

Published: 11/8/2018

The Swedish gambling market reported gross gaming revenue after payment of winnings of SEK 16.8 billion in the first three quarters of 2018. This was an increase of 1.2% compared with the same period last year. Operators with Swedish permits reported gross gaming revenue of SEK 12.2 billion, down 2.4%. Operators without Swedish permits reported gross gaming revenue of SEK 4.5 billion, up 12.4%.

Market share for operators with Swedish permits was 73% in the first three quarters, while operators without Swedish permits had a market share of 27%. Online gambling increased by 12.9%, while land-based gambling decreased by 8.4%. Betting increased by 13.6% and online casino increased by 11.9%.

  • Svenska Spel reported gross gaming revenue of SEK 6.4 billion, down 1.6%. Land-based gambling fell by 9.4% while online gambling increased by 22.5%.
  • ATG reported gross gaming revenue of SEK 3.1 billion, down 0.4%. Land-based gambling decreased by 10.0%. Online gambling increased by 6.7%.
  • Non-governmental organisations
    • Folkspel, with Bingolotto and Sverigelotten, reported gross gaming revenue of SEK 345 million, down 1.3%.
    • The Swedish Postcode Association reported gross gaming revenue of SEK 1.6 billion, down 5.1%.
    • IOGT-NTO, with Miljonlotteriet among others, reported gross gaming revenue of SEK 171 million, down 24.8%.
    • SAP/SSU, with Kombilotteriet among others, reported gross gaming revenue of SEK 143 million, down 10.7%.
    • Other national lotteries, including Cancerfonden and PRO among others, reported gross gaming revenue of SEK 145 million, up 0.7%.
    • Operators without Swedish permits reported gross gaming revenue of SEK 4.5 billion, up 12.4%.

The gross gaming revenue figures for some of the smaller national lotteries, land-based bingo, restaurant casinos, local and regional lotteries are not included. The Swedish Gaming Authority estimates their gross gaming revenue to be SEK 373 million.

The table for gross gaming revenues per quarter can be found here.

Gambling market shares

Source: Swedish Gambling Authority and H2 Gambling Capital

About the data

The Swedish Gambling Authority continually collects and analyses data in order to monitor trends in the field of gambling. The gross gaming revenue figures for operators with Swedish permits are based on the figures supplied by the operators themselves. The figures for operators without Swedish permits are based on the figures from H2 Gambling Capital. Gross gaming revenue means revenue after paying winnings.

Further information:

Magnus Granlund, Analyst, tel. 0152-650 171, 0765-330 171,

magnus.granlund@lotteriinspektionen.se

My Hamrén, Press Officer, tel. 0152-650 174, 0765-330 174,
my.hamren@lotteriinspektionen.se