Gambling market responsibility

Nearly everyone who gambles, loses money in the long run. Why do people gamble at all? The explanation is that for many people, gambling serves as entertainment, a leisure time activity and a way of escaping reality. These people experience something, no matter whether they win or lose. But unfortunately, there are also those who get caught in the gambling and who cannot control it.

We are responsible for licensing and monitoring on a regulated gaming market. We must know what it is that affects players and their behaviour, so that we can make the right decision when we give someone permission to arrange games for money. Our responsibility is linked to the legislation governing the gaming area.

All gambling for money is about the possibility of winning, in other words getting back more than you invested. Winning is a very positively charged concept in our society. It is associated with happiness and success. The possibility of winning or receiving something without making an effort is also something that the reward system in the brain reacts positively to. The same is true for many species of animals and is the outcome of genetic selection. Even small rewards give pleasure and the hope of winning is a positive experience.

Based on people's expectations of winning, culture and commercial interests have created even more temptations to get them to play.